Andy Appelbaum


Andy is a career entrepreneur who has founded a portfolio of high growth businesses in industries ranging from Dry Cleaning to Food Delivery to Energy. Andy began his career as an attorney for Latham & Watkins. He received his law degree from New York University School of Law and graduated summa cum laude from SUNY Binghamton. Andy is also an active Angel Investor and a member of New York Angels.

Design Inspiration:

Greg Brady's attic room

Cliff Sirlin


Cliff Sirlin is a career entrepreneur who has founded and operates a portfolio of high growth businesses. For many years, Cliff and Andy have been business partners,and co-founded several successful enterprises. Cliff is also an active Angel Investor. Cliff received his law degree from New York University School of Law. While at NYU, Cliff also studied at the Stern School of Business. He earned his BA in History from Colgate University. Cliff’s accomplishments have been profiled by CNBC; Inc. Magazine; Success Magazine; and Crain’s Business. Cliff also is a frequent lecturer at the NYU Stern School of Business.

Design Inspiration:

Jonathan Adler meets Knoll on a Mad Men set

Aaron Wallace

Co-Founder & CTO

Aaron is a co-founder of ProjectDecor. He has spent his career solving everyday problems with intuitive technology. Aaron received his MBA degree from the University of Connecticut where he won the Wolff Business Plan Competition. He earned his bachelors of Science degree in Mathematics from the University of Notre Dame.

Design Inspiration:

A blend of Contemporary with Rustic Mexican

Sara Deane

Senior Web Creative Director

Sara Deane is among New York’s most versatile designers. She designs and constructs everything from children's playgrounds, museum exhibitions, living spaces, graphics, websites and even the wildest 3 floor urban tree house Baltimore has ever seen!

At Project Decor she develops a fun web-based environment that illustrates her belief: that exceptional design should not be reserved for the elite. Every person has an individually calibrated eye and artistic sense to create their own perfect environment, once provided with a full palette.

Design Inspiration:

Mark Rothko, John Singer Sargent, Tadao Ando, Richard Serra and William Turner

Lauren Saul

Director of Operations

Lauren is a digital geek with a passion for multimedia content and marketing. Before joining the Project Décor team, she founded Style Genius, a furniture style wizard that used marketing conjoint analysis similar to the method used in Malcolm Gladwell’s spaghetti sauce talk, to understand a person's underlying aesthetic preferences. Lauren has been passionate about digital content and design since she started an online ‘zine in the late ‘90s and later edited the independent, all-editorial magazine, “First Call”, at her alma mater, Penn. She currently lives in Manhattan's Flatiron District. Her style is modern & unfussy, with a drop or two of eclectic whimsy.

Design Inspiration:

The Perfectly Imperfect Home, by Deborah Needleman, which is just terrific.

Angela Keck

Community Manager

Angela has been passionate about online communities for almost fourteen years. Before joining Project Decor she led a variety of online communities devoted to women's and parenting issues. Her entire family spends way too much time watching HGTV and DIY (including her 9 yr old son!).

Design Inspiration:

I am on a life long search for the perfect place to curl up with a book (or a laptop) which would bring together the perfect combination of comfort, lighting, and coziness.