“Founder and editor of Emmas Designblogg, Sweden's oldest and most read design and deco blog. I started it in 2005, and it has since then developed into my full time job. The blog has received many awards and nominations, and was listed in the top 10 "World's Best Design Blogs" in both The Guardian and The Times. I also work as a freelance stylist, editor and writer for deco magazines.
My style is distinctly Scandinavian. I like simplicity, light and natural materials and I think mixing modern with vintage and hand made items is the recipe for a nice room.